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We ensure a seamless transition of operations and knowledge to the client’s designated team, as per agreed terms, enabling continuity and long-term success.

Business Handover to Designated Teams

We monitor or manage business operations in line with defined milestones and audit frameworks to ensure consistent performance and accountability.

Operational Oversight & Execution Support

We design and implement tailored go-to-market strategies that align with the business objectives, ensuring impactful market entry and sustainable growth.

Go-to-Market (GTM) Strategy & Execution

We support end-to-end execution of the business model through direct entry, joint ventures, and strategic alliances mobilizing the right partners, talent and agencies to build a strong foundation.

Business Model Execution & Partnership Enablement

We craft robust, scalable business models and establish clear milestones to guide the growth trajectory, track progress and ensure timely achievement of strategic goals.

Business Model Planning & Milestone Management

We analyse market size, segmentation, and positioning to identify the most strategic entry points, helping businesses define where and how to compete effectively in the Indian market.

Market Characterization & Positioning

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Advisory | Consulting | India Market Access

Established in 2008, we have consistently delivered and scaled high-impact projects for both domestic and international clients.

 

Leveraging a strong network of service partners across India, we provide strategic insights and drive execution excellence.

 

When required, we assume full ownership of implementation. Notably, we have scaled an international client’s business from inception to USD 600 million.

Key Client Partnerships

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Meet the Founder

Arvind R Vohra - Serial Entrepreneur / Investor / Philanthropist

Co-Founder - Raaga Associates LLP – 2008 - Present.

A 3 decade long career comprising 14 years in corporate leadership (1994 – 2008) and over a decade and a half as an entrepreneur (2008 onwards), with professional associations at HCL, Samsung, and Salora International Ltd

  • Launched the feature phone brand ‘Wynncom’ and led its growth from 2009 to 2012.

  • Introduced Gionee to the Indian market in 2012, building the brand and scaling the business to USD 600 million.

  • Led the strategic relocation of Gionee’s manufacturing and supply chain from China to India, establishing two EMS units.

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Advisor & Investor

Advising early to mid stage companies on market strategy and growth. 

Actively investing since 2015 and has had successful exits with the highlight being an investment in a company reaching a valuation of 2.5 Billion USD on its IPO. 

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Brand Partnerships & Joint Ventures

Facilitating brand partnerships and joint ventures with global companies for the Indian market, covering business strategy, sales & distribution, marketing and after-sales service.

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Founder Trustee - Bansi Vidya Memorial Trust

Founder Trustee, Leukemia Crusaders (2012–present) – A personal mission inspired by being a parent of a blood cancer survivor, providing bridge fund for treatment of children from EWS ( Economically Weaker Sections of the Society); 

The trust till date has supported 4500 children. (As of June ‘ 2025)

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Founder Trustee - Bansi Vidya Memorial Trust

Founder Trustee, Leukemia Crusaders (2012–present) – A personal mission inspired by being a parent of a blood cancer survivor, providing bridge fund for treatment of children from EWS ( Economically Weaker Sections of the Society); 

The trust till date has supported 4500 children. (As of June ‘ 2025)

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christian-lue-Oe1vV1lO--o-unsplash.jpg

Advisor & Investor

Advising early to mid stage companies on market strategy and growth. 

Actively investing since 2015 and has had successful exits with the highlight being an investment in a company reaching a valuation of 2.5 Billion USD on its IPO. 

charlesdeluvio-AT5vuPoi8vc-unsplash.jpg

Brand Partnerships & Joint Ventures

Facilitating brand partnerships and joint ventures with global companies for the Indian market, covering business strategy, sales & distribution, marketing and after-sales service.

Empowering businesses to create sustainable growth and global impact through strategic and value-driven partnerships.

We help companies unlock India’s true market potential by combining deep local expertise with practical execution, ensuring every client achieves measurable growth and long-term value.

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What We Stand For

  • We stay rooted in the realities of the Indian market – it’s culture, regulatory framework, and business ecosystem - to deliver insights that make a difference .

  • We move fast and adapt quickly, bringing flexible strategies and solutions to meet dynamic business needs and market shifts.

  • We take ownership of outcomes, ensuring every engagement is driven by measurable results and long-term impact.

  • We are committed to unlocking growth for our clients - through partnerships, scalable business models and execution.

  • We lead with integrity and real experience, offering advice and execution grounded in what actually works - not just theory.

Solutions We Offer

Strategy Buy-In Across the Organization

Secured strategy adoption across all key functions for multiple large organizations.

 

We get your whole organization aligned on go-to-market plans, so every department moves in sync toward business goals.

Cross-Function Interdependency & Process

Mapped interdependencies and laid out core business processes impacting go-to-market for Indian and global firms.


We identify overlaps and gaps between teams, ensuring seamless execution and no critical task slips through.

Audit / Checks and Balances

Implemented continuous monitoring and plan adjustments across high-growth companies.


We establish rigorous checks, making sure plans stay on track, risks are flagged, and operations adapt in real time.

Advisory

Our advisory services begin with in-depth opportunity assessment through comprehensive desk and database research, identifying industry-specific prospects aligned with client goals.

 

This is followed by strategic road map, where we develop a customized market entry and growth plan to support the successful initiation and establishment of the client’s business.

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Consulting

We engage closely with clients at various stages of their business journey, providing hands-on support and strategic intervention to optimize decision making and key business processes.

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1.

1.

Market Characterization & Positioning

We analyse market size, segmentation, and positioning to identify the most strategic entry points, helping businesses define where and how to compete effectively in the Indian market.

2.

2.

Business Model Planning & Milestone Management

We craft robust, scalable business models and establish clear milestones to guide the growth trajectory, track progress and ensure timely achievement of strategic goals.

3.

3.

Business Model Execution & Partnership Enablement

We support end-to-end execution of the business model through direct entry, joint ventures, and strategic alliances mobilizing the right partners, talent and agencies to build a strong foundation.

4.

4.

Go-to-Market (GTM) Strategy & Execution

We design and implement tailored go-to-market strategies that align with the business objectives, ensuring impactful market entry and sustainable growth.

5.

5.

Operational Oversight & Execution Support

We monitor or manage business operations in line with defined milestones and audit frameworks to ensure consistent performance and accountability.

6.

6.

Business Handover to Designated Teams

We ensure a seamless transition of operations and knowledge to the client’s designated team, as per agreed terms, enabling continuity and long-term success.

India Market Access

We help businesses successfully enter and scale in India through end-to-end support, covering market insights, strategy, execution, and partnerships ensuring faster growth, reduced risk, and long-term sustainability.

We ensure a seamless transition of operations and knowledge to the client’s designated team, as per agreed terms, enabling continuity and long-term success.

Business Handover to Designated Teams

We monitor or manage business operations in line with defined milestones and audit frameworks to ensure consistent performance and accountability.

Operational Oversight & Execution Support

We design and implement tailored go-to-market strategies that align with the business objectives, ensuring impactful market entry and sustainable growth.

Go-to-Market (GTM) Strategy & Execution

We support end-to-end execution of the business model through direct entry, joint ventures, and strategic alliances mobilizing the right partners, talent and agencies to build a strong foundation.

Business Model Execution & Partnership Enablement

We analyse market size, segmentation, and positioning to identify the most strategic entry points, helping businesses define where and how to compete effectively in the Indian market.

Market Characterization & Positioning

We craft robust, scalable business models and establish clear milestones to guide the growth trajectory, track progress and ensure timely achievement of strategic goals.

Business Model Planning & Milestone Management

We analyse market size, segmentation, and positioning to identify the most strategic entry points, helping businesses define where and how to compete effectively in the Indian market.

Market Characterization & Positioning

We analyse market size, segmentation, and positioning to identify the most strategic entry points, helping businesses define where and how to compete effectively in the Indian market.

Market Characterization & Positioning

HOW WE DO IT

India market entry process

Assess market size, define key segments, and position your business for maximum relevance within the Indian market.

MARKET CHARACTERIZATION

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Planning

Develop a comprehensive business model and set clear milestones to guide all entry and growth activities.

Business Model Planning

Choose and execute the right entry approach—Direct, Joint Venture, or through carefully selected partners and agencies—to operationalize your business plan.

Business Model Execution

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Create and implement a focused GTM plan that covers distribution, marketing, and channel strategy tailored to India.

GO-TO-MARKET (GTM) PLAN & EXECUTION

Oversee day-to-day operations with continuous monitoring and milestone-based audits to ensure alignment with the original plan.

OPERATIONS MONITORING & AUDIT

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Post it nots

Transition business operations to your designated team, ensuring a seamless takeover as per the terms agreed upon at the start.

HANDOVER TO CLIENT TEAM

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STEP 1

Market Characterization

Assess market size, define key segments, and position your business for maximum relevance within the Indian market.

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STEP 2

Go-To-Market Execution

Develop a comprehensive business model and set clear milestones to guide all entry and growth activities.

Spiral

STEP 3

Business Model Execution

Choose and execute the right entry approach—Direct, Joint Venture, or through carefully selected partners and agencies—to operationalize your business plan.

Plants

STEP 4

Go-To-Market (GTM) Plan & Execution

Create and implement a focused GTM plan that covers distribution, marketing, and channel strategy tailored to India.

Spiral

STEP 5

Operations Monitoring & Audit

Oversee day-to-day operations with continuous monitoring and milestone-based audits to ensure alignment with the original plan.

Plants

STEP 6

Handover to Client Team

Transition business operations to your designated team, ensuring a seamless takeover as per the terms agreed upon at the start.

Flexible Engagement Models

Ongoing strategic support delivered through a fixed fee for a defined engagement period.

Retainership Model

Performance-based compensation tied to the achievement of pre determined business milestones.

Success Fee Model

Collaborative, equity-based structure where capital and execution expertise are exchanged for ownership in the venture.

Joint Investment Model

Strategic Networking Access

We offer privileged access to established business families and HNI family offices, enabling access to a high-value network that drive partnerships, funding, and growth opportunities.

Powered by Insight

We maintain deep, strategic relationships with Big Data and research organizations to power insights, validate decisions and drive informed business outcomes.

Business Connectivity & Operational Ecosystem

Extensive network across manufacturing, sales and distribution and after sales service. 

Actively connected with EMS providers, distributors, e-tailers, 3PL Partners, after sale service providers and financial institutions, thereby enabling clients’ comprehensive market access and growth strategy. 

Talent Access & Human Capital Leverage

We have access to highly experienced talent enabling seamstress deployment of specialised capabilities across functions. 

Professional Alliances

Strong strategic alliances with top-tier creative, media, BTL, and PR agencies enable RAAGA Associates to deliver impactful and cohesive market communication.

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Network Members

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Investments and New Projects

  • Investments: Lohum, Truecaller 

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  • Co - Developing Luxury Villas in North Goa.

     

    Consolidating land banks in terms of residential and commercial development potential

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Moments at Gionee

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Our Purpose Beyond Business

Established in 2013, Leukemia Crusaders is a non-profit initiative committed to supporting underprivileged children diagnosed with blood cancer.

 

Through bridge funding for life-saving treatment, the organization has impacted over 4,500 lives across 17 states and 50 hospitals in India—delivering meaningful change and measurable impact where it matters most.

Business Info

Location

233, Ashoka Enclave - 1, Sector - 34, Faridabad, Haryana, 121003

Mon-Fri 9:00 am - 5:00 pm

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